Beavers Community Primary School is a School based in Hounslow. The school joined Playfinder in February 2019 before adopting the Bookteq school lettings software upon its launch in September 2020.
The results
- Increased revenue by £1,500+ a month
- 30+ extra bookings a month on their 7-a-side 3G pitch
- 34.5% of bookings at Beaver’s Lodge are made on an ad-hoc basis through Playfinder
- 87.6% of all bookings made online
- Improved SEO presence ranking in top 3 for key terms
“The aims in our business plan 2020/21 included raising awareness of the site and encouraging organised and grassroots teams to access the facility.” – Barbara Moses, Community Liaison Officer
Site facilities:
- 7-a-side floodlit 3G pitch
- 7 -a-side grass pitch
- 9-a-side grass pitch
Barbara commented on the partnership thus far, “The booking system has reduced the amount of time spent on dealing with availability issues and increased the number of bookings overall”.
Booking behaviours and habits
Beavers Community Primary School partnered with Playfinder to maximise the utilisation of facilities during out of school hours. As a result of the partnership, Playfinder managed to average 30 extra bookings a month on their 7-a-side 3G pitch which is after school hours and at weekends.
Managing online bookings with Bookteq also grants venues a listing on the Playfinder app, allowing players to view availability and book on the go.
As a result of this:
- 28.2% of new bookings at Beavers Lodge are made through the Playfinder app
- 35% of bookings at Beavers Lodge are made on an ad-hoc (1 booking) basis through Playfinder
Payments & breakdown
Before the relationship started the primary school were logging payments manually (cash, POS terminal, bank transfer). As a result of adopting the Bookteq software, Barbara and other staff have enjoyed saving time chasing payments and issuing invoices.
“Playfinder provides detailed breakdowns each month of bookings received and payments made.” – Barbara
Payment breakdown:
- 31.3% made via Bookteq payment request
- 56.3% made via payment on Playfinder instant calendar
- 12.4% of payments logged manually (e.g. cash, POS terminal, bank transfer)
Visibility
Playfinder actively promotes all spaces and facilities via their various marketing touchpoints to ensure maximum visibility for all partner venues.
“Beavers Sports Lodge committee is supportive of continuing with Playfinder as the general bookings have increased over the last two years, with different individuals/clubs utilising the Lodge because of the advertising of the site by Playfinder.” – Barbara
Also, the school’s SEO presence improved to rank in the top 3 on Google when searching for relevant terms.
Top 3 rankings:
- Play football in Hounslow
- Hounslow football pitches
- Pitch hire Hounslow
If you’d like to learn more about how we can help improve your school lettings, set up a meeting with us.
